ANNA
VASADI
PORTFOLIO
Social media management, content creation & brand design for sport brands
PORTFOLIO
Social media management, content creation & brand design for sport brands
Social Media Manager & Content Creator
About the project: Managed the social media presence of Craft Hungary, focusing on introducing the brand to a market with little to no existing brand awareness. The primary objective was to build recognition by communicating Craft's identity through consistent, visually compelling content that reflected the brand's Scandinavian design language and performance-driven philosophy.
Result: Established a recognizable and cohesive social media presence that significantly increased the brand's visibility within the Hungarian market. By maintaining high-quality, brand-consistent content and a strong visual identity, the channels became an effective touchpoint for both existing and potential customers.
Goal: creating an original post from officially provided material, show the new product and hint at details of the unreleased trail shoe.
Goal: showing the pure vibes of the community run and test event, advertising the Craft trail collection.
Goal: creating a guide that helps the audience understand the purposes and features of the most important models, so they can better rotate their shoe collection.
Photo & Video Content Creator
About the project: A virtual trail-running competition featuring multiple stages across 4 different countries. I provided on-the-ground event coverage capturing the atmosphere along some of the Hungarian stages of the race for social channels.
Creative Content & Social Media Manager
About the project: Nyúlcipő is a Hungarian running stored focused on elevating the experience of running. As a part of the social media team, I'm taking responsibility for the brand's content planning, and day-to-day communication across digital platforms.
Focus: Exploring which types of content resonate most with the Nyúlcipő community, while developing a consistent content strategy and learning more about the audience's interests, preferences, and engagement patterns.
Goal: Helping the audience navigate in the wide selection of the test shoes available in the store's test center.
Goal: Highlighting a specific model, giving our audience the opportunity to get to know it in more detail.
Visual Content Creator
About the project: A wholesale distributor looking to expand into multiple sports sectors in Hungary. Alongside supporting the sales activities, I created photo and video content at various events for social media platforms.
Result: Laid the groundwork for a recognizable social presence from a standing start - a clear content structure and visual system now ready to scale as the brand's local footprint grows.
Branding & Design Sepcialist
About the project: Unbound is a cycling community platform focused specifically on amateur athletes. The task was to design the brand identity, and later the project was expanded to include the design of the cycling jersey as well.
Result: The logo is clean, distinctive, and unlike anything else in the Hungarian cycling community - designed to be instantly recognizable even on its own, for example as a single-color mark on a cycling jersey.
Icon only
Wordmark
Vertical layout
Vertical, whiteThe color choices represent strength, clarity, and passion, forming a cohesive visual language.
Social Media Manager & Content Creator
Brooks
About the project: Managed the social media presence of Brooks Running Hungary, creating content that showcased the brand's product range while educating the Hungarian audience about running footwear, apparel, and the technologies behind them. The content strategy balanced product storytelling with educational and community-driven communication, ensuring every post reflected Brooks' values of performance, inclusivity, and the joy of running.
Result: Developed a clean, highly recognizable social media feed built around a clear visual system and thematic content pillars. Every asset was developed in line with the brand's global identity, with careful attention to visual consistency, typography, and official brand guidelines.
Instagram Carousels
Brooks Ghost 18
Goal: celebrating the release of the Ghost 18 model, creating an eye-catching post and draw attention.
Brooks Flex
Goal: highlighting the Glycerin Flex model, and resonating with the vibes of the shoe.
Glycerin Shoes
Goal: raising awareness of the Glycerin models and educating the audience.
Action Photos
Short-Form Videos